NVIDIA came out swinging at Gamescom 2025 in Cologne, Germany — the world’s biggest gaming expo — with a flood of announcements that gamers won’t want to miss. The spotlight was firmly on DLSS 4, now supported in 175+ games and apps, new RTX-powered titles like Resident Evil Requiem and Borderlands 4, and a massive GeForce NOW upgrade powered by Blackwell architecture.

The biggest crowd-pleaser? Borderlands 4, launching September 12th, will be bundled free with select GeForce RTX 50 Series GPUs, giving players the full RTX experience right out of the box.

DLSS 4 Now in 175+ Games & Apps

NVIDIA

Deep Learning Super Sampling 4 (DLSS 4) was front and center. NVIDIA confirmed the AI-driven technology is now available in over 175 released games and apps. DLSS 4’s Multi Frame Generation can create up to three extra frames per rendered frame, multiplying frame rates up to 8X higher compared to traditional rendering.

This breakthrough means smoother gameplay at 4K and even 5K resolutions, allowing GeForce RTX 50 Series users to crank up visuals without sacrificing performance.

And the list of supported games keeps growing. More than 10 new titles are joining the DLSS 4 family, including:

  • Resident Evil Requiem (DLSS 4 + Path Tracing)
  • Borderlands 4 (DLSS 4, launching Sept. 12)
  • Dying Light: The Beast (DLSS 4 + Ray Tracing, Sept. 19)
  • Hell is Us (DLSS 4, Sept. 4)
  • The Outer Worlds 2 (DLSS 4 + Ray Tracing, Oct. 29)

This means that DLSS 4 isn’t just a feature for the future — it’s already a must-have for today’s blockbuster games.

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Borderlands 4 RTX Bundle: Free With Select GPUs

Gamers upgrading their rigs have another reason to celebrate: NVIDIA announced the Borderlands 4 RTX Bundle. Starting today, players who purchase a GeForce RTX 5090, 5080, 5070 Ti, or 5070 (including laptops) from participating retailers will receive:

  • A free copy of Borderlands 4
  • The Gilded Glory Pack, a set of exclusive Vault Hunter styles, weapons, and ECHO-4 Drone skins

This move isn’t just fan service — it’s a signal that NVIDIA wants RTX 50 Series GPUs to be the go-to choice for gamers chasing the ultimate experience in Borderlands 4 and beyond.

NVIDIA Blackwell Architecture Powers Up GeForce NOW

Another headline-making reveal was the arrival of NVIDIA Blackwell architecture in GeForce NOW, NVIDIA’s cloud gaming service. Launching in September, the update brings RTX 5080-class GPUs to the cloud, offering:

  • 5K resolution at 120 FPS streaming
  • 360 FPS at 1080p with ultra-low latency via NVIDIA Reflex
  • New Cinematic-Quality Streaming mode
  • Over 2,500 Install-to-Play titles enabled by publishers

Even better, membership prices stay the same, despite the massive performance leap. Gamers can stream Borderlands 4, Dying Light: The Beast, and The Outer Worlds 2 at launch with full RTX effects turned on.

This is a game-changer for players who don’t own high-end hardware but want top-tier visuals streamed straight to their devices.

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NVIDIA App Update: Global DLSS Overrides & Smooth Motion

The NVIDIA app, the go-to hub for drivers and GPU management, is also getting a big update on August 19th. The update includes:

  • Global DLSS overrides (turn DLSS on for all compatible games at once)
  • NVIDIA Smooth Motion for RTX 40 Series GPUs
  • A streamlined NVIDIA Surround setup
  • Improved Alt+R overlay for DLSS status

This makes it easier than ever to squeeze every ounce of performance out of your GPU without digging through endless menus.

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Project G-Assist Expands AI Gaming Support

NVIDIA’s experimental AI assistant, Project G-Assist, is also leveling up. Available on all GeForce RTX GPUs with 6GB VRAM or more, including laptops, the tool can now handle:

  • PC optimization via text or voice commands
  • Plugin support through mod.io for custom expansions
  • Smarter function matching with 40% less memory use

Think of it as having a co-pilot for your gaming rig, helping you tune and tweak with simple commands.

RTX Remix Mod Contest: $50,000 Winners Announced

Modding fans also had reason to cheer. NVIDIA revealed the winners of its $50,000 RTX Remix Mod Contest, where classics like Painkiller and Call of Duty 2 got full RTX makeovers. Mods can be downloaded now via ModDB, letting players revisit timeless titles in path-traced glory.

Verified Priority Access Expands in Europe

Scoring a new GeForce RTX 5090 Founders Edition has been tough, but NVIDIA’s Verified Priority Access (VPA) system is expanding beyond the U.S. to France, Germany, Italy, Spain, and the U.K. This system gives real gamers — not bots — a fair chance to buy GPUs at MSRP directly from NVIDIA.

Marvel Rivals Free Reward for NVIDIA App Users

NVIDIA

NVIDIA also announced a new GeForce Reward: an exclusive Doctor Strange costume for Marvel Rivals. Available to any NVIDIA app user with a GTX 10 Series or newer GPU, this reward is limited-time only, so it’s a “snooze you lose” situation.

From DLSS 4’s massive adoption to the Borderlands 4 bundle, and the Blackwell-powered cloud revolution, NVIDIA made it clear at Gamescom 2025 that the future of gaming is brighter — and smoother — than ever.

For gamers worldwide, whether upgrading hardware, streaming in the cloud, or exploring AI-powered tools, NVIDIA’s announcements ensure that no matter how you play, the RTX ecosystem has something ready to supercharge your experience.

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